Struggling to come up with video ideas? Consistent, high-quality video content gives your business a major advantage in both organic and paid traffic. You’ll spread your brand and (hopefully) create strong associations with viewers. There are countless benefits to using video (you can read some here), but working like an editorial team constantly brainstorming ideas can take time. So here are a few suggestions:

Customer stories

Is there anything that builds more trust than a happy customer? Someone else’s words often carry more weight with potential clients than a company’s own. Customer testimonial videos act like personal recommendations — they’re also entertaining, engaging, and easy for viewers to relate to. These videos can feature interviews where customers explain the problem they had and how your product helped. That magical moment when someone decides to become a customer — that’s when they’ve found someone they trust. According to Forbes, people trust each other more than ads designed to promote. Customer stories feel relatable and make it easy for viewers to see themselves in similar situations.

How-to videos

Videos that explain your product are incredibly helpful — both for existing customers with questions and for potential buyers doing research before purchasing. Over 50% of consumers watch a video before deciding to buy something.

Employee interviews

A versatile video idea is to have your employees talk about the company and their daily work! These interviews can serve as behind-the-scenes content, putting a face and personality to your business. When viewers are taken “inside,” it builds credibility for your brand. These videos also give you an edge in recruitment — especially when told from the perspective of your team.

Company profile

Tell your company’s story, give an office tour, introduce your team, and showcase your vision, values, and social responsibility. This makes it easier for potential customers to choose you since they already feel they know your business.

Event video

Does your company host seminars, courses, trade shows, launches, or workshops? Take advantage of all the content opportunities these provide for future use! Video ideas here can range from quick social media stories to full aftermovies.

Industry news

Show that you know your field by updating your audience on trends and the latest developments. This tells customers that you’re knowledgeable, up to date, and well-equipped to help them — making it easier for them to choose you. Producing this kind of content shows that you go the extra mile! Plus, such informative videos are highly shareable.

Production process

Be transparent and show customers how you work — whether it’s how your products are made or how you deliver your service. This gives customers a better understanding of what they’re buying and reinforces trust in your business.

Do any of these ideas sound right for you?