Video marketing can give your business an extra boost in 2023. If a picture says more than a thousand words, imagine how much you can say with moving images! Here are five trends for 2023 that can help strengthen your video marketing (and increase your revenue)!

Delicious statistics

80% of consumers prefer video over text.
87% of companies use it in their marketing.

Vertical format

The 9:16 format is here to stay! The biggest social media platforms now support (and push) vertical video, and in recent years it has seen an explosion in popularity.

Short length

Our attention spans have become short. We consume so much content daily that we want brands to get to the point quickly. That’s why videos between 5–15 seconds are the most effective this year — especially for ads.

Personality

People are getting tired of the overly polished content that used to dominate — now we crave the real stuff, even from businesses. Show personality, use humor, and remind your audience there are humans behind your brand!

Videos without sound

The silent trend continues. A full 85% of videos on Facebook are watched without sound! People consume social content everywhere — on the bus, in line, at work (we’ve all done it). This means it’s smart to optimize your videos for silent viewing. One key step is to always include subtitles. According to Marketing Insider Group, doing this can increase ad view time by 12%!

AR

After a certain pandemic, the use of AR has accelerated dramatically. It’s becoming increasingly accessible, and consumers expect to see even more of it in 2023. This means brands should start preparing to make room for AR in their marketing strategies moving forward.

These are the trends we expect to define 2023. Want to read more? Here are 5 great reasons to use video in your marketing.