Black Friday is approaching, and it’s time to prepare for one of the most profitable shopping days of the year. Having the right marketing content in place is important to attract attention, and video production is the way to go. In this post, we’ll explore why it’s important to start planning now and how you can use video to increase visibility before Black Friday.

1. Build excitement and anticipation

One of the most effective ways to create interest around special offers is to build excitement and anticipation in advance. This can be done through teaser videos and announcements that give a taste of what customers can expect. Launching these early helps you capture the attention of potential customers before your competitors do.

2. Allow time for creativity

Good video production takes time, especially when it comes to creative commercials. Starting early gives you room to develop cool concepts, explore cinematic techniques, and ensure a high-quality production. Think about how you can create a memorable and engaging experience for your customers through video.

3. Adapt videos to your target audience

By starting early, you also get time to better understand your target audience. This gives you the opportunity to tailor the content of your videos to appeal to their specific interests and desires. Personally tailored videos have a greater chance of engaging viewers and converting them into customers.

4. Formats

Where will the content be used? Which formats are most optimal for the channels you plan to use? If the video is going to be published on multiple platforms, it should be adapted to fit seamlessly where it’s viewed. 9:16 format is used for stories, 4:5 for Meta feeds (Instagram and Facebook), and 16:9 for websites and platforms like YouTube. These are the most common formats. In addition, we recommend editing one long and several short versions. That way, you get the most out of one production and can publish varied content.

5. Optimize for search engines

SEO (Search Engine Optimization) plays an important role in making sure your content is seen by the right people. By starting early, you can implement keyword strategies and optimize your videos for search engines, helping you rank higher in search results when people look for Black Friday deals.

6. Avoid last-minute stress

Waiting until the last minute to produce marketing content can lead to stress and potentially lower-quality results. Start early to avoid the panic as the day approaches and feel in control well ahead of the Black Friday rush.

Preparation is key when it comes to marketing in general, but especially for Black Friday. Start producing your commercials early, create content that stands out, and give yourself the best chance to succeed on this busy shopping day!

Want to read more? Read good reasons to use video in marketing here.