Don’t settle for just hosting events. The goal is to harness the power of the event and create content that continues to engage your audience and market your brand even after it’s over.
One highly recommended initiative is to invest in event films for your events. This applies to almost any type of event — great examples include seminars, professional gatherings, launch parties, team-building events, company parties, concerts, and festivals. It’s always a good idea to create an event video. The reason is that there’s a ton of content to capture that delivers lasting value!
Event films are shareable
First of all, it’s always exciting for participants to look back on the event. For example, an aftermovie from a company day that captures the great atmosphere among colleagues while giving insight into what they learned. You already have a lot of content right there. We recommend producing a long version of 60–90 seconds and 2–4 short versions of 15–30 seconds, ideal for social media. These mood videos are enjoyable for participants — and therefore highly shareable.
Great vibes at Atea TechnoCamp 2023. This was also edited into 60- and 30-second versions.
Marketing
Secondly, event videos are excellent for promoting the next event! Viewers get a glimpse of what it was like, increasing the chance that more people will join next time. The video typically shows smiles, laughter, and a good time — recreating the positive vibe of the event.
These event films also work well for promoting your company in general, giving you even more value from the material. They help showcase your workplace culture, introduce employees to the audience, and highlight both the social and professional aspects. The videos can be used on your website and across social media, maintaining engagement and the positive associations from the event!
According to Hubspot, businesses need a solid video marketing plan to succeed, and taking advantage of every opportunity to create content is an excellent strategy. To make the most out of corporate events, we recommend scheduling interviews with some of the participants. That way, you get a few quick, genuine statements from those who experienced the event firsthand. These interviews are fantastic for use in both recruitment and branding.
Event film for the Karl Johan Christmas Street Opening 2022
Are we a good match?
Looking for a partner who can help you with video production? Whether you need videos for social media, events, products, or something else, we’re here to help.
We produce high-quality videos with content that entertains, engages, and informs viewers. Get in touch with us for a friendly chat about your video project.
