In times of downturn and increased challenges for growth, it is often the marketing budget that suffers first. Many tend to see marketing as an expense rather than an investment that can turn the situation around. Even though experts warn against it, we see that marketing budgets are among the first to be cut when things get tough. But what if we change our mindset and look at new opportunities? This is where video production comes in as a strategic investment.

Video captures and holds the audience’s attention, especially compared to images and text. That’s something we need now, as our attention spans are getting shorter and shorter thanks to social media (read: TikTok). From quick, informative videos to in-depth brand-building content — video engages viewers in a way that text or static images simply cannot match. In addition, video production allows you to convey complex ideas in a simple and engaging way. This is especially valuable when you’re trying to reach an audience that may already be overwhelmed by an overload of information.

Video is not just a great way to reach people. It’s also a powerful driver of sales and conversions. According to a study by Wyzowl, 74% of people say they have purchased a product after watching a video about it. That’s a number that can’t be ignored, especially when you’re looking for ways to increase sales in tough times.

When you invest in video production and marketing, you’re not just investing in your company’s visibility today, but also in its future success. Video content tends to have a long lifespan online and can continue to generate results long after it’s been published.

Next time you’re considering where to prioritize your marketing budget, remember that video production is not just an expense — it’s an investment in growth and survival. With the right strategy and content, video can be the key to navigating through tough times and coming out stronger than ever.

Wondering what video production costs? Try our price calculator here.