Top video trends for 2025: What Your Business Should Know
Top Video Trends for 2025: What Your Business Should Know Video marketing is evolving rapidly, and in 2025 it will be more important than ever. Whether you’re looking to engage your audience, build trust, or drive sales, video content can be the key to achieving your goals. With new trends shaping the digital world, it’s […]
Video production – 7 mistakes to avoid
It has become an increasing trend to produce content yourself for the company you work in, whether you use a camera or go for the simplicity of using your phone camera. Here we have gathered some mistakes that are common to make when you start with video production, both in front of and behind the […]
The ideal length for video
Yes, how long should a video be? This is a difficult question with many answers. It all depends on what you are creating, but there are some guidelines and recommendations. In recent years, the general advice has been “the shorter, the better” when it comes to videos used for marketing purposes. Studies have shown that […]
Get comfortable in front of the camera
Do you dislike standing in front of the camera or being on film? Do you find it uncomfortable to hear your own voice in recordings? That’s a feeling many of us know all too well. But it doesn’t have to be that way. Here we’ve gathered some tips that have helped our team feel more […]
Why video production is an investment
In times of downturn and increased challenges for growth, it is often the marketing budget that suffers first. Many tend to see marketing as an expense rather than an investment that can turn the situation around. Even though experts warn against it, we see that marketing budgets are among the first to be cut when […]
6 Video Marketing Trends to Watch in 2024
To say that video has changed the digital landscape would be an understatement. Video marketing is here to stay for all businesses, big and small. The industry is constantly evolving, and it’s important to keep up. Now that we’re well into 2024, it’s crucial to ensure your content is relevant, dynamic, and engaging—but it’s equally […]
Branding: Brand-building videos
Branding: Creating a lasting and strong presence in today’s market takes effort, and communicating the essence of your brand through visual storytelling can be overwhelming. There are many choices to make, and it can be done in countless ways. You may want to both showcase your product and convey credibility — and perhaps tell a […]
Why are employee portraits important?
People who are about to buy something often check the credibility of the company – is this a business they want to trust? First impressions matter, and portrait photos are one of many things you can do to build trust, according to Capitol PhotoInteractive. They put a face to the people behind the company. Smiling […]
Launching price calculator: How much does video production cost?
What does it cost? That’s the question we most often get when companies are considering investing in video production. It’s tempting to say “it depends,” but here we’ll try to make it more concrete. There are many factors that affect price and budget. A video can be made in so many ways and for many […]
Video Strategy: 6 Tactics to Capture Your Audience’s Attention
Whether you’re a small business or an established brand, you should use video in your marketing. With video, you reach your audience in a way that brings out personality and information in an entertaining manner. Most people would rather watch a video than read text or look at pictures, and in marketing, video performs better. […]