Why video production is an investment
In times of downturn and increased challenges for growth, it is often the marketing budget that suffers first. Many tend to see marketing as an expense rather than an investment that can turn the situation around. Even though experts warn against it, we see that marketing budgets are among the first to be cut when […]
6 Video Marketing Trends to Watch in 2024
To say that video has changed the digital landscape would be an understatement. Video marketing is here to stay for all businesses, big and small. The industry is constantly evolving, and it’s important to keep up. Now that we’re well into 2024, it’s crucial to ensure your content is relevant, dynamic, and engaging—but it’s equally […]
Why are employee portraits important?
People who are about to buy something often check the credibility of the company – is this a business they want to trust? First impressions matter, and portrait photos are one of many things you can do to build trust, according to Capitol PhotoInteractive. They put a face to the people behind the company. Smiling […]
Video Strategy: 6 Tactics to Capture Your Audience’s Attention
Whether you’re a small business or an established brand, you should use video in your marketing. With video, you reach your audience in a way that brings out personality and information in an entertaining manner. Most people would rather watch a video than read text or look at pictures, and in marketing, video performs better. […]
Black Friday: Prepare video content early
Black Friday is approaching, and it’s time to prepare for one of the most profitable shopping days of the year. Having the right marketing content in place is important to attract attention, and video production is the way to go. In this post, we’ll explore why it’s important to start planning now and how you […]
Christmas table season: Why should people choose you?
Why should people choose you for their next Christmas party? The Christmas party season is the busiest and most profitable time of year for restaurants and event venues. It’s that time when people gather with colleagues, friends, and family to celebrate and enjoy delicious meals and good entertainment. But to attract guests and make sure […]
Event Film: Maximize the Potential of Your Event
Don’t settle for just hosting events. The goal is to harness the power of the event and create content that continues to engage your audience and market your brand even after it’s over. One highly recommended initiative is to invest in event films for your events. This applies to almost any type of event — […]
Digital Marketing Strategy 101: A Solid Guide to Succeeding Online
A digital presence is becoming increasingly important as customers and companies are almost always online. Therefore, it makes sense to focus on a digital marketing strategy. If a business does not create and implement a digital marketing strategy, it may miss new opportunities and lose existing and potential customers. The reason it works so well […]
Video Production: Think About This Before You Make Videos Yourself
Videos have almost become a must for businesses to use — in ads, organically, and on websites. Videos make it easier to communicate messages and ideas, allowing viewers to absorb information in a more entertaining, personal, and effortless way, especially compared to text. The good news is that it’s absolutely possible to start producing videos […]