Why video production is an investment
In times of downturn and increased challenges for growth, it is often the marketing budget that suffers first. Many tend to see marketing as an expense rather than an investment that can turn the situation around. Even though experts warn against it, we see that marketing budgets are among the first to be cut when […]
Branding: Brand-building videos
Branding: Creating a lasting and strong presence in today’s market takes effort, and communicating the essence of your brand through visual storytelling can be overwhelming. There are many choices to make, and it can be done in countless ways. You may want to both showcase your product and convey credibility — and perhaps tell a […]
Launching price calculator: How much does video production cost?
What does it cost? That’s the question we most often get when companies are considering investing in video production. It’s tempting to say “it depends,” but here we’ll try to make it more concrete. There are many factors that affect price and budget. A video can be made in so many ways and for many […]
Video Strategy: 6 Tactics to Capture Your Audience’s Attention
Whether you’re a small business or an established brand, you should use video in your marketing. With video, you reach your audience in a way that brings out personality and information in an entertaining manner. Most people would rather watch a video than read text or look at pictures, and in marketing, video performs better. […]
Black Friday: Prepare video content early
Black Friday is approaching, and it’s time to prepare for one of the most profitable shopping days of the year. Having the right marketing content in place is important to attract attention, and video production is the way to go. In this post, we’ll explore why it’s important to start planning now and how you […]
Christmas table season: Why should people choose you?
Why should people choose you for their next Christmas party? The Christmas party season is the busiest and most profitable time of year for restaurants and event venues. It’s that time when people gather with colleagues, friends, and family to celebrate and enjoy delicious meals and good entertainment. But to attract guests and make sure […]
Customer Reference Video: Create growth with the relationships you already have!
Before we humans decide to buy something, we get curious. We often research the product, read reviews, and explore alternatives. The key factor that determines where the buying journey goes is trust. We want to buy good products from reliable companies. At Roza Pixel, we believe in customer testimonials. With customer testimonial videos, your existing […]
Event Film: Maximize the Potential of Your Event
Don’t settle for just hosting events. The goal is to harness the power of the event and create content that continues to engage your audience and market your brand even after it’s over. One highly recommended initiative is to invest in event films for your events. This applies to almost any type of event — […]
Video Production: 3 Tips to Take Your Videos from Amateur to Pro
There’s a lot to consider when filming. Here we’ve gathered 3 simple tips and tricks you can use to elevate the quality of your videos! Tip 1: Depth This is the world’s easiest way to improve quality! Being mindful of depth in your shot makes it look much more professional. It simply means stepping a […]
Marketing: 5 reasons to use video
Are you curious about how video can help you reach your goals? Here are 5 great reasons why you should use it in your marketing. Delicious statistics 88% of marketers plan to use video in 2023.55% of consumers watch a video before deciding to make a purchase. Creates engagement Videos are an effective tool for […]