Employer branding-video for Yne

Yne ordered one video, received content in buckets and buckets.

Mission statement

Brief: After the previous festive brand film helped Yne go from 4 to 17 employees in two years, they wanted to replicate the success! They wanted to showcase their new faces and newly refurbished premises, as well as bring out the personality and togetherness to attract the right kind of people. Although the order was initially for a brand film about Yne, or Ynefilmen II as we called it, they ended up delivering more! They also received a customer story, a recruitment film and 10 short interview clips of the employees. In other words, a lot of content. Yne wanted to build their brand by showcasing the atmosphere and unity of their everyday life. This creates a lot of trust and credibility with potential customers and future employees. They focus on social aspects and wanted to show that working days at Yne are cozy, fun, but also professional. It was important to show, among other things, the professional day, employees working on customer sites and some pleasant moments among colleagues such as cake-eating and games. The Yne film II was intended to bring out the feeling of Yne and its people. Translated with DeepL.com (free version)

How to proceed

Yne was in the process of moving to new offices when they felt the need for a new film. They wanted to showcase all the new employees and the brand new offices. We found that they had a lot of trust in us and gave us responsibility for developing the film. They made a few requests: they wanted to have both an in-house and a larger move-in party in the near future, and they also wanted to show the professional day and consultants at the customer’s premises. This gave us a lot of content for the video. Due to the wide range of activities to be filmed, the shooting days were spread over a few months.

Strategy

We always think about how the customer can get the most out of the recording once they invest and spend time on it. How do we create more content and value when we’re going to be filming the trade day, the housewarming party and the customer visit to Ynefilmen anyway? There was a lot of extra to be gained here. After the housewarming party, we edited an event film that they published on Linkedin and SoMe. When we visited one of their customers, we filmed a customer reference for use in sales, and when we filmed the professional day, we put together a nice recruitment video with clips from everyday work and interviews with the employees. The interviews were also delivered separately in ten 30-second snippets for a small video bank for Instagram. Yne saw great value in this and the customer reference in particular.

Roza Pixel

Roza Pixel

"

Yne has been a customer of ours for several years now and they are always a pleasure to work with. They like to explore different styles and are not afraid to be a little creative, which contributes to the good results. Yne is constantly growing and we look forward to following them on their journey.

from

Yne

Yne

"

We have adopted Roza Pixel to create video content that represents us as a company. They have delivered professional, creative and fun end products that we can further use to market ourselves as the innovative, engaged and playful company we are🔥

Results

Yne expressed great pleasure with the customer reference video and the recruitment film. They saw great benefit in using these in future operations, both in recruitment and sales. The videos contained talking points and were more down-to-earth and informative than the Yne film, which was a feel-good movie. The videos performed well as ads on LinkedIn and received a high engagement rate and CTR. In addition, the recruitment film was advertised on YouTube and had an average high viewing time. The Yne film was important to them, and after some back and forth with feedback and testing of different styles, we came up with a good result that Yne was happy with.

Visit us:
Ensjøveien 16, 0655 Oslo
Monday – Friday 08:00 – 16:30
Or contact us:
+47 41238859
hei@roza.no

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Besøk oss:
Ensjøveien 16, 0655 Oslo
Mandag – Fredag 08:00 – 16:30
Eller kontakt oss:
+47 41238859
hei@roza.no