Before we humans decide to buy something, we get curious. We often research the product, read reviews, and explore alternatives. The key factor that determines where the buying journey goes is trust. We want to buy good products from reliable companies. At Roza Pixel, we believe in customer testimonials. With customer testimonial videos, your existing customers get to share their experiences in their own words — genuine and relatable.
The sales job becomes easier
Being a salesperson comes with the disadvantage that people often take your words with a grain of salt. It’s different when a customer tells their story. In a customer testimonial video, customers share honest stories about how your product solved their problem and why they recommend your company. According to Forbes, people trust each other more than they trust advertising. For potential customers, it’s easier to relate. This means that those who reach out after watching your testimonial video are often already convinced that you can help them. The path to conversion and sales becomes shorter.
FAQ
What do I get?
The final product is a customer testimonial video delivered in the following versions:
Full-length version of 60–90 seconds.
Three short versions of 15–30 seconds (ideal for social media).
The short versions can come in these formats: 16:9 (landscape), 1:1 (square), and 9:16 (stories).
In addition, the package includes project management, planning of questions and execution, shooting day with customer interview, music license, subtitles, two rounds of feedback, and consultation on how to best use the videos.
How long does it take?
From the first meeting to final delivery, it can take 4–8 weeks. This depends on several factors, such as how quickly we can reach the customer to be interviewed, the length of the feedback process, and how complex the shoot is. After filming, it usually takes about 2–4 weeks to deliver the finished video.
What is a customer testimonial video?
A customer testimonial is a statement from a client sharing how your product helped them and why they recommend you. Previous customers share their experiences, building trust with potential new clients.
Interested in reading more? Here are 7 video ideas for your business that work.
