Branding: Creating a lasting and strong presence in today’s market takes effort, and communicating the essence of your brand through visual storytelling can be overwhelming. There are many choices to make, and it can be done in countless ways. You may want to both showcase your product and convey credibility — and perhaps tell a company story? Should you produce text, images, or video? Or all of them? And what makes you stand out from the crowd?
Stand out
Branding, or brand-building videos, have the power to strengthen your brand profile and elevate it to new heights. Such videos work well for campaigns but also to create long-term customer preference. Viewers get to know your company better and develop a more personal connection to your brand. They can also help position your company as an attractive workplace and give you an advantage when recruiting. These videos rarely go out of date and are a solid investment for any business.
Product videos
More and more people want to learn about products and services through video — in fact, 90% say videos are helpful when making a purchase. It has become completely normal to research before buying, and it’s easy to see why people prefer video over text to absorb information. Thanks to its visual nature, video makes it easier for customers than facing a wall of text when searching for facts.
Product videos should create understanding of what you offer and be a place to learn. You build credibility, showcase personality and energy, and generate more engagement than text and images alone. At Roza, we combine visual appeal with strong storytelling that not only highlights the products but also evokes emotion in the customer.
Customer testimonials that build trust
When we’re about to buy something, we look for what inspires trust — and nothing builds trust more than hearing from satisfied customers. We want to buy good products from serious brands. As a seller, you know how good your product is, but the downside of being the seller is that people take your words with a grain of salt.
At Roza Pixel, we believe in customer testimonials. With testimonial videos, your existing customers share their experiences in their own words — real and relatable. Here your customers tell honest stories about how your product solved their problem and why they recommend your business. A real success story. According to Forbes, people trust each other more than promotion. For potential customers, it’s easier to relate. In addition, testimonials help ensure that those who reach out after watching the video are already convinced that you can help them. The path to conversion and sales becomes shorter.
Advertising that makes an impression
Marketing is more important — but also more difficult — than ever, especially when viewers can easily scroll past. That’s why it’s crucial to stand out with something that captures attention from the first second! Using video in marketing is a modern way to move ahead and strengthen branding, and it can help shorten the time from interest to purchase.
Advertising works best when it creates positive associations and showcases your product at its best. Ads are versatile and suitable for promotion across multiple channels or for use in online stores. Advertising videos can be short and creative, creating a good vibe around your product, but they can also include explanatory elements. At Roza, we focus on producing memorable visual experiences that create a connection between your brand and your customers.
Statistics
85% of consumers want to see more video content from brands.
72% of people prefer to learn about products through video.
76% say that video has influenced their purchase decision.
92% of marketers say that video is an important part of their marketing strategy.
Roza Pixel: More than just videos
Roza Pixel is not just an agency; our main goal is to create growth for your company, supported by creativity and strategy. With expert creators guiding clients through the entire production process, Roza Pixel ensures that the content is not only visually impressive but also strategically designed to deliver results.
