Are you curious about how video can help you reach your goals? Here are 5 great reasons why you should use it in your marketing.

Delicious statistics

88% of marketers plan to use video in 2023.
55% of consumers watch a video before deciding to make a purchase.

Creates engagement

Videos are an effective tool for capturing and maintaining your audience’s attention. They make it easier to communicate messages and ideas clearly in marketing and allow viewers to absorb information in a more entertaining, personal, and effortless way — especially compared to text.

Increases conversion rate

Videos can boost conversion rates by up to 80%! Much of the reason is that they build trust and improve understanding of the product. Think about how quickly you click away from a website that doesn’t seem legitimate.

Search engines love video

Including video on your website improves your search engine ranking — Google prioritizes sites with relevant videos higher than those without. This helps boost your brand’s visibility and makes it easier for your audience to find you online.

Shareability

Videos are shared more often than other types of content on social media and the web. If your video is engaging, funny, or useful, it’s more likely to be shared widely, increasing your visibility.

Improves understanding

Videos are an excellent tool for explaining complex ideas and concepts in a simple way — especially in marketing. By using visual aids, you make it easier for your audience to understand and remember your message.

Now that you’ve read why using video is so effective, check out some specific video ideas here!