People who are about to buy something often check the credibility of the company – is this a business they want to trust? First impressions matter, and portrait photos are one of many things you can do to build trust, according to Capitol PhotoInteractive. They put a face to the people behind the company. Smiling people who look competent and friendly make it easier for customers to choose you. Portraits also show that you’ve made an extra effort to present your professionalism and are an important part of how your company is perceived.

Do the photos have the same style?

A consistent style in the photos is important for branding and shows that the images are well thought out. That means the same background and lighting, and similar poses. You can do something different and creative, but it’s still important that there’s a sense of cohesion. This shows that you’re a unified team, which helps build trust. The opposite happens when everyone on the team has completely different photos — a mix of vacation selfies and old portraits.

The photos can become outdated

Suddenly, half the team has changed, or someone’s appearance has changed quite a bit since the photos were taken. To stay up to date, it’s recommended to take new photos at least every other year.

Take good portrait photos

Choose an appropriate background

The background should be clean and not distract from the person’s face. You can choose a solid color background or something relevant to your industry. One tip is not to stand right against a wall — instead, step a few meters away from it or find a spot with some depth.

Proper lighting

Good, flattering lighting creates a professional impression. Avoid spotlights or light shining directly down on the face. It’s best to have lighting that creates a soft, subtle shadow side. This gives depth to the face instead of a flat photo with harsh lighting.

Dress code

The dress code should reflect your company and industry. It can be formal, business casual, or more relaxed, depending on what fits your business and how you want to present yourselves. It can also be beneficial to stand out in a positive way — the main goal is to build trust and match your branding.

Professional photographers

Investing in a professional photographer pays off in the long run. We use professional equipment — both cameras and lighting — and we’re trained to find great locations for shooting. We’re happy to visit your office to take photos!

What does it cost?

Would you like to update your team’s portrait photos? Here are our prices:
All projects are different, so we provide a customized offer for each project. We base it on:

Hourly rate: 1390 NOK (minimum 2 hours).
Price per photo: 990 NOK.

Photos are delivered in both color and black and white, included in the price.
Travel and equipment costs are additional.

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