Roza Pixel: Reklamefilm for Naturvernforbundet

Eventvideo

Reklamefilm for Naturvernforbundet

Vi brukte nostalgi for å vise viktigheten av naturen i videoen mot Equinors planer om åpning av Wistingfeltet.

Oppdrag

Naturvernforbundet contacted us when they wanted to create a video to be used in a campaign against the investigation of the oil reservoir in the Wisting field. The aim was to create video content that would get the target group to get involved in the oil issue. The videos were to be used as organic material for social media.

Fremgangsmåte

The project started with a brief in which the Norwegian Society for Nature Conservation presented its request. The request was for a video that would reflect the Norwegian nature we grew up in and what we are in danger of losing. We then came up with a pitch on how we wanted to solve this. We presented our proposal and were successful. The film was to have a consistently nostalgic vibe with deliberate use of cinematic effects such as handheld cameras, lower color saturation, proper sound design, as well as sequences in VHS style. The music we would use was also important. To strengthen the Norwegian, nostalgic feeling, we wanted to use a Norwegian artist. The choice fell on «Så lenge vi finnes» (As long as we exist) by No 4, which has the appropriate verse «as long as we exist, there is hope». In total, we had to deliver a main film of 90 seconds + 3 short versions of a maximum of 30 seconds in the formats 16:9 and 9:16. A lot of time was set aside for careful planning. The filming was also to be carried out with child actors, which is often more unpredictable. We wanted to come up with a clear concept so that we had the best possible starting point for filming and editing.

Strategi

It was important for the film to play on emotions to reach and capture the target audience. To bring out the real and raw, we used a handheld camera. We did this to reinforce the intimate feeling of what’s happening on screen and to create associations with childhood and nostalgia. In addition, we wanted to jump into their world by having sequences seen from the characters’ perspective, apparently filmed with a somewhat older camera. We also used movement in the camera to bring out the nostalgia. This is to trigger the viewer’s feeling of being taken on a journey. Moving images maintain attention better with viewers. The film ends with voiceover and text, read by Karen Elene Thorsen, also known as @Fattig.student. This was a strategic move to help increase engagement and spread the campaign’s message.

Roza Pixel

Jonas Nøhr Hansen

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This was a project we are proud of. It was a campaign with an important message that we can stand by. Our contacts at Naturvernforbundet were fantastic to work with, and our good communication contributed greatly to the end result being as good as it was.

fra

Rikke Agerup

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We found the collaboration with Jonas and Tonje at Roza to be very positive and productive. With a good understanding of what we wanted, they presented good ideas, solutions and results throughout the collaboration. It’s challenging to communicate around big topics like this, but a professional, rewarding and engaging collaboration led to a product we are very proud of.

Resultat

Naturvernforbundet currently has a total of 4 videos. A main movie of 90 sec + 3 short versions of max 30 sec in 16:9 and 9:16. This was a very rewarding project from start to finish. Both parties are very proud and satisfied with the end result. Through raw and genuine communication, the film promises to be an effective contributor to increased engagement and awareness of an important issue that affects us, our surroundings and the future.

Eventvideo

Reklamefilm for Naturvernforbundet

Oppdrag

Fremgangsmåte

Strategi

Roza Pixel

Jonas Nøhr Hansen

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fra

Rikke Agerup

Rikke Agerup

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Resultat

Address

Phone

Email