To ensure a seamless and efficient production process, we worked closely with God Dag from start to finish. We began with a workshop where we developed a visual style and tone that suited the message. Together, we defined style choices and how we could best convey the story of Samfunnsstrøm through film. The shoot was carried out over two days in Varner Arena, where we filmed both athletes in action and atmospheric moments that highlighted the community spirit. We wanted to create an authentic and inspiring narrative, which we achieved through dynamic camera work and carefully selected clips. The music and sound design were also tailored to enhance the sense of energy and unity. We made sure that the commercial was not just a simple presentation of the product, but an engaging story that resonated with the target audience. Kraftriket wanted a film that could live on over time, so we also produced short versions in various formats adapted to social media and digital ads.